Issues and crisis management

A poorly handled crisis can have devastating effects on any company's reputation. The aim at Grayson & Co is to assist your company to deal with issues before they become a crisis.
 
Effective issues and crisis management requires knowledge, experience, good contacts and an ability to stay calm and think clearly, even in high pressure situations.
 
 
At Grayson & Co we can assist you with:
 
Effective, on-going issues management strategies 
Developing a crisis management plan and communications procedure
Issues and crisis management training
Key messaging and media liaison
All aspects of crisis communications,  including internal and stakeholder communications
Crisis Scenario training
Business continuity and plan to move forward

 

Media and communications

Grayson & Co are the best in the business when it comes to dealing with media and communications. With unrivalled State wide and National media contacts and more than a decade’s experience in media and public relations, Grayson & Co can manage all aspects of your media and Communications needs including:
 
Comprehensive communications and media plans
Tailored media contact lists
Drafting media releases, speeches, magazine articles, opinion pieces, website content, internal communications, key messages, Q&As, FAQs.
Pitching stories to media organisations for maximum impact
Organising and attending media interviews 
Media training and briefing
Analysis of coverage.
 
Product and service launches or campaigns
A positive article in the paper, story on TV or Radio and social media comments are gold. Audiences consider these a far more trustworthy source of information compared to an advertorial or advertisement. The great thing is they're much cheaper too. Grayson & Co can work with you to devise a strategic plan aimed at getting you maximum exposure in the right media markets.
 
Media inquiries and point of contact
Grayson & Co can help by being the point of contact for all media inquiries. Grayson & Co will deal directly with journalists and help shape a response and message that ensures your business stays in control every step of the way. 
 
Understanding Media workshop and media training
Grayson & Co offers an 'Understanding Media' workshop aimed at middle to senior management. This tailored workshop gives participants an insight into how journalists operate, understanding the news cycle, what makes a good news hook and much more.
 
Corporate Videos
 
Social Media
 

Events

No matter the size or type of event, Grayson and Co has the ability to make yours stand out.  From community events to product launches it's best to leave the finer details to those with the experience and the contacts. 
 
Your event will be tailored to meet your strategic business needs and communicate your key messages.
 
Grayson and Co can manage all aspects of your event, including:
 
Sourcing the best venues and talent
Key influencer invites
Run sheets and speech writing
Media and PR
Media and corporate partners
Photography
Budgets
Onsite event management
Guest Registrations